Whether as a marketing strategy or other business reasons some 3rd parties wish to obscure the suppliers of the previously certified device they are about to sell. The test report is one item that cannot be kept confidential. Prior to the World Wide Web, it was difficult and time consuming to acquire information about an application filing, however today it is a simple matter to download complete technical details, photographs and data, or any other non-confidential documentation from the FCC web site about a particular filing, you just need to know the FCC ID. Why pursue a private labelĪll information that is part of an application for certification becomes public information, unless it qualifies and is requested that certain information be held confidential. The process can be streamlined somewhat, and is similar to what was once known as a “private label”, only now it’s referred to as a “Change in FCC ID filing” or simply a Section 2.933 filing.

While today a manufacturer can market the same equipment under multiple model numbers or trade names without the need to apply for a new grant, if a 3rd party wishes to market the product under their own FCC identifier, they will need to obtain a new grant of equipment authorization. The term “private label” was dropped from the FCC rules long ago, however this practice is still common today. Following an abbreviated procedure, the original filing would be referenced, so as to avoid repeating unnecessary testing, and a new grant would be issued under the new applicant’s name, provided all other aspects of the certified device remained the same. The practice was very common among reference designs using specific chipsets to be “pre-approved” under an original equipment grant by the manufacturer, and then marketed and sold by many other 3rd party equipment vendors. The rules required that a change in equipment type identification or model number required a new FCC identifier. That is to say, a device having more than one trade name or model number, but was essentially identical.

The term “private label”, in the context of FCC approvals, once referred to a device that would be marketed under multiple listings.

“private labeling”, what is it and how do you do it? What is Private Labeling?

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