The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness - why some companies make the leap and others don’t. Over five years, the team analyzed the histories of all twenty-eight companies in the study. What was different? Why did one set of companies become truly great performers while the other set remained only good? The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. Why Some Companies Make the Leap and Others Don’t by Jim Collins Why read? This book carefully lays down the authors’ provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world - and, most importantly, how not to squander the insights it provides. But this book is not about celebrating these successes - it’s about predicting new ones. The “Jobs to Be Done” approach can be seen in some of the world’s most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. Understanding customers does not drive innovation success, he argues. Customers don’t buy products or services they “hire” them to do a job. Duncan Why read?Īfter years of research, Christensen and his co-authors have come to one critical conclusion: our long-held maxim - that understanding the customer is the crux of innovation - is wrong. Attracting 50,000 people per day across the country in a country like India, Pizza Hut has become the perfect place to celebrate.

The casual dining experience of Pizza Hut is recognised by Brand Equity who awarded it ‘Most Trusted Food Brand’ for continuously 6 years in a row. Christensen, Karen Dillon, Taddy Hall and David S. Brand valuation in the Marketing strategy of Pizza Hut. The Story of Innovation and Customer Choice by Clayton M. In-depth explanations of each of these approaches will provide critical insight to help you match your approach to strategy to your environment, determine when and how to execute each one and avoid a potentially fatal mismatch.Ģ88 pages, Harvard Business Review Press 2015 They show how existing strategy approaches sort into five categories - Be Big, Be Fast, Be First, Be the Orchestrator, or simply Be Viable - depending on the extent of predictability, malleability, and harshness. They start by helping you assess your business environment - how unpredictable it is, how much power you have to change it, and how harsh it is - a critical component of getting strategy right. In this book, The Boston Consulting Group’s Martin Reeves, Knut Haanæs, and Janmejaya Sinha offer a proven method to determine the strategic approach that is best for your company. How to Choose and Execute the Right Approach by Martin Reeves, Knut Haanaes and Janmejaya Sinha Why read?

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